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National Coalition of Fitness Clubs Taking Extraordinary Measures to Support COVID-Weary Members and Fitness Professionals

Posted on November 1, 2020 at 3:25 PM

National Coalition of Fitness Clubs Taking Extraordinary Measures to Support COVID-Weary Members and Fitness Professionals

Safety, and mental and physical health are top priorities;

$4-billion industry under intense economic pressure, at risk without adequate government support;

"Canadians are in real danger of losing many of their neighborhood gyms and boutique studios"

EDMONTON, AB, Oct. 20, 2020 /CNW/ - Keeping everyone in Canada as safe as possible and focused on their physical and mental health during an unprecedented pandemic is the guiding priority of more than 6,000 fitness clubs, gyms, and studios from coast-to-coast.

 

 

 

Fitness Industry Council of Canada (FIC) has committed to meeting or exceeding government and health authority guidelines that have been proven to be effective at minimizing risk and virus transmission. FIC has also committed to working collaboratively with health and government officials to develop guidelines and regulations that prioritize health and safety.

"We know the positive impact exercise has on the physical, psychological, and social health of people, and are committed to providing safe solutions," said Scott Wildeman, President, FIC. "We want to work as an active partner with government and healthcare officials and help them make evidence-based decisions to protect our members and employees — and keep our doors open."

"We're welcoming back increasing numbers of people in our gyms and studios, but we also desperately need government support to ensure we remain sustainable in this new normal of restrictions and shutdowns."

Canadian fitness facilities generate nearly $4 billion in revenue annually and employ tens of thousands of people. FIC represents all levels of facilities, from the largest chains – GoodLife Fitness, Orangetheory Fitness, MOVATI Athletic, Énergie Cardio, GYMVMT, Trevor Linden Club 16, etc. – to the thousands of smaller, independent studios and gyms that are also struggling to survive amid capacity restrictions, rolling closures and threats of future shutdowns.

"As a small business owner, the shutdown in the spring stretched finances about as far as they could possibly go," said Jeff Ardron, President and GM of Fitness Unlimited Athletic Club in Maple Ridge, B.C. "We were able to reopen, but not all gyms and studios were as lucky. We have received a lot of support from our members, but if another closure were to happen, I'm not sure what the outcome would be."

"Most fitness facilities are operating at approximately 60 per cent of the pre-pandemic revenues," said Wildeman. "At the same time, they've made significant investments in additional personal protective equipment, cleaning and sanitizing equipment, staff training, in addition to other measures to protect their employees and members. Canadians are in real danger of losing many of their neighborhood gyms and boutique studios."

 

 

https://www.newswire.ca/news-releases/national-coalition-of-fitness-clubs-taking-extraordinary-measures-to-support-covid-weary-members-and-fitness-professionals-836410899.html" target="_blank">click on link for more information: https://www.newswire.ca/news-releases/national-coalition-of-fitness-clubs-taking-extraordinary-measures-to-support-covid-weary-members-and-fitness-professionals-836410899.html

 

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